Accord font family comes with an appeal for simplicity which is the hallmark of corporate typeface. This quality convey notions of authority, credibility, and neutrality that reinforce the image of the corporate environment. Characters like J,K and Q in uppercase and f, l, t and y in the lowercase makes the typeface stand apart from the common league, it makes the type more desirable for branding and corporate identity. Accord has a optical uniform stroke weight and character width, which result in formal simplicity and neutrality thats helps communicate the corporate sense professionalism.
The main difference between Accord Alternate and Accord is in the way curved strokes join with vertical stems in letters such as “bpn”.